Platform consistency
Fragmented systems
Country-specific legacy applications split one shipment journey across disconnected tools, making it difficult to manage clearance end to end.
Global logistics / Product case study
AI-powered Logistics
A unified cloud application for managing international shipments end to end—replacing fragmented customs-clearance tools with predictive workflows, configurable interfaces, and reusable product foundations.
The experience / In action
A unified operational experience
Project Details
My Role
Product strategy and execution. I led UX strategy, research, information architecture, UI architecture, prototyping, and the design-system direction for the unified platform.
Collaboration
Worked with regional operations, customs-clearance experts, compliance, product, and engineering teams across Singapore, New Zealand, and the United States.
Product Outcome
A configurable cloud platform replaced country-specific UI foundations with one scalable product model—supporting regional workflows, predictive tasks, reusable automation, and connected fraud investigation.
Services
Product strategy, UX strategy, UX research, UI architecture, Information architecture, Design system.
One shipment journey, fragmented across three continents
Legacy customs tools differed by country, splitting one shipment journey across disconnected systems. Teams reconciled entries manually while regional requirements made one scalable workflow difficult to achieve.
Operational effort
Manual updates
Teams had to manage and update shipment entries across different systems. Operational discrepancies slowed work and made progress harder to track.
Local requirements
Regional complexity
Singapore, New Zealand, and the United States followed different processes. A unified platform needed to accommodate each region’s workflows and data structures.
One foundation. Regional flexibility
I shaped a shared interface, configurable components, and prototypes that brought regional teams into the design process.
One platform, room for regional differences.
Design focus
Understand each market
- Research workflows across Singapore, New Zealand, and the United States.
- Map regional processes and data requirements.
- Separate shared needs from country-specific variations.
The approach
Make regional flexibility part of the foundation
Use a shared product structure that accommodates local customs-clearance workflows, so regional requirements remain visible within one experience.
What this creates
Regional requirements and a shared experience direction
Explore each focus area to see how the strategy came together.
The research / Automation
Using AI to remove process complexity
We mapped sequential workflows that could become reusable AI snippets, reducing setup while keeping users in control.
The solution / Workflow snippets
Turning repeated operations into reusable automation
Reusable AI snippets package familiar sequences, reducing setup and creating a consistent execution model across markets.
The workflow / Predictive tasks
Predicting the next task instead of waiting for manual creation
Task creation was manual and status-driven. The platform predicts the next step and creates the task automatically, keeping ownership visible.
The architecture / Configurable interfaces
A scalable, progressive interface for country-specific workflows
Regional research shaped responsive templates with flexible containers, allowing country-specific components without fragmenting the product.
The safeguards / Fraud detection
Revealing hidden relationships across shipments
Compliance scenarios connect shippers, consignees, and shipments to reveal patterns across entries and support earlier fraud detection.
